Whitening Booster
This spring, the makers of ARM & HAMMER® oral care products will launch two new offerings that address two of today’s hottest topics in dental care: one, the ongoing trend of teeth whitening and two, the strengthening of tooth enamel. ARM & HAMMER® Whitening Booster is a great new affordable and safe way to brighten your smile quickly and easily. The product – which uses hydrogen peroxide, the common active ingredient in many whitening kits – is designed to boost the whitening power of your favorite toothpaste. Just add the Whitening Booster to any toothpaste you use and brush your teeth as normal. Used as directed, it provides twice the whitening agent of the leading whitening strip and doesn’t leave a sticky mess. Baby boomers and people who care about keeping their teeth in tip top shape will want to try new ARM & HAMMER® Age Defying Toothpaste for stronger, healthier and whiter teeth. It’s the only fluoride toothpaste with patented Liquid Calcium® (a.k.a ACP – amorphous calcium phosphate) that strengthens tooth enamel while cleaning. It protects and rebuilds (or “re-mineralizes”) enamel and dentin.
